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Are sales up?
Are the phones ringing more?
Are you considered a top company in your industry and geographic area?
Have people commented on seeing you or your company in the media?
Is shareholder value up?
Is the media calling you?
Do you have significant media write ups to include in your collaterals?
Have investment bankers, venture capitalists, or investors been seeking you out?
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Today we live in a
mediacentric culture. Every day we tune into over 10,000 radio stations, 1,500 TV
stations, 11,000 magazines over 11,000 newspapers and countless Web sites.
A recent study found that
40% of business customers rated trade publications as their chief source of information
about the product or services.
If your PR effort is
effective, these are the types of results you could expect:
| Trade
Recognition as a Hot Product Private
Placement Offers
Analyst Coverage
Endless Sales Leads |
Buzzzzzzzzz
About Your Company Increased
Company Value
Alliances with Major Corporations
Acquisition Opportunities |
To be perceived as
visible increasingly means one is perceived as successful.
What is the perception of
your company?
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